Yankee Candle Today
Headquartered in South Deerfield, Massachusetts, Yankee Candle
employs approximately 3,500 people and operates a growing chain
of over 245 retail stores. Its flagship store in South Deerfield
is the second most popular tourist destination in Massachusetts,
with over 2-1/2 million visitors annually. In addition, the
company sells its products through more than 13,000 Yankee Candle
retailers, direct mail catalogs, its web site, international
distributors, and its distribution center located in the United
Kingdom.
Having earned a reputation for superior, long-lasting fragrance
quality, Yankee Candle is America's number one brand of premium
scented candles. The company's retail stores sell approximately
130 candle fragrances (the South Deerfield Flagship Store sells
more than 160). Guests can choose from hundreds of candles,
including the popular Housewarmer® line. Most are available
in a wide array of sizes and styles including jars, Samplers®
votive candles, Tarts® wax potpourri, pillars, tapers and
tea lights.
Leading the trend
in responding to consumer demand, the company also offers
a growing selection of other scented merchandise, including
Yankee Candle™ Bath products, home fragrancing (potpourri,
sachet packets, room sprays and fabric refresher sprays),
and Car Jars® auto fresheners.
Beyond fragrance, Yankee Candle also
represents a sense of style that's reflected in more than
just its candle designs. Coordinating candle accessories are
available in many exclusive patterns, colors and styles, including
jar toppers, taper holders, pillar and jar bases, jar shades,
tea light holders and votive candleholders. And, in June 2002,
the company expanded into decorative home furnishings and
accents with the opening of Yankee Candle™ Home, a large
addition to the South Deerfield Flagship Store. |
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